News
0 E-commerce in the Nordic countries 2016

Logistics company PostNord recently released a report about e-commerce in the Nordic countries in 2016. One of the key findings was that Finns used 3.2 billion euros ordering online and 38% of these purchases came abroad. Estimated total e-commerce sales…

News
0 WordCamp Helsinki 2017 Debrief

On April 21 WordCamp Helsinki 2017 gathered together WordPress experts and enthusiasts to learn and share knowledge. The organizer did a great job at gathering together an awesome mixture of speakers ranging from developers to marketers to CEOs and owners of…

News
0 WordPress WordCamp Helsinki 2017

The WordPress WordCamp 2017 event will be held in Finland for the third time on Friday 21/04, at Virgin Oil Co. in Helsinki. Previously, WordCamp has been held in Tampere in 2015, and in Helsinki in 2016. WordPress is an…

Online Marketing
0 Your Go-To Guide to Google Postmaster Tools

According to our knowledge, Google updated its spam filter algorithm between April-May 2016. Following this update, some senders reported a whopping 50% drop in open rate when sending to Gmail addresses. For an email marketer, deliverability to Gmail addresses is crucial.…

Search Engine Optimization
2 How does RankBrain work?

RankBrain is Google’s artificial intelligence engine for ranking websites in its search results. It uses deep learning (also known as machine learning) to constantly improve itself autonomously. It is capable of semantic understanding, and has its own ideas about how to…

Search Engine Optimization
0 How does Google work?

Does anyone really know? You will often hear people talk about “the Google algorithm”, which is an overly simplified way to think about it. The truth is that Google uses a multitude of algorithms, combined with AI and human input…

News
0 SEOSEON becomes Google Partner

SEOSEON is now a certified Google Partner. Google’s partner program is designed for digital marketing agencies and consultants, which assists the customer in finding qualified Google AdWords advertisers. Companies in the partnership are continously reviewed by Google, to ensure that…

News
0 Total Media Ad Spending Growth Slows Worldwide

It has been researched that total media ad spending growth slows down across the world. Global ad spending will grow, but very slowly even more what e-Marketers has forecasted about it. According to a research, total ad spending will reach…

Online Marketing
1 Marketing and Evaluation: Set Smart Goals

Digital marketing is fast claiming its place in the investment repertoire of more and more companies. Indeed, at its most effective, it is very profitable with clearly measurable benefits. However, one can’t escape the impression that some latecomers invest in…

News
0 30% of CEOs look for growth abroad

How about a three-year headstart? CEOs across the board and irrespective of field are becoming more interested in international expansion. In a May 2015 survey conducted by KPMG, 30% of CEOs counted geographic expansion among their foremost strategic investment priorities…

News
0 The Future Belongs to Pioneers in Mobile Advertising

Are you aware of the opportunities presented by mobile advertising? Mobile marketing has grown at a breakneck pace in recent years and for good reason. At the heart of this development is the ever-increasing sophistication of mobile optimization. The arrival…

Online Marketing
1 Google AdWords In a Nutshell

  Google AdWords Advertising in a nutshell While most e-commerce operators are undoubtedly familiar with Google AdWords advertising, do you know what you’re actually paying for? Whether you’ve already been running an AdWords campaign or you’re just getting started, this…

Online Marketing
0 Understanding The Marketer

  Understanding The Marketer Are you up to speed on marketing terms? Working in online marketing, we usually think that everyone understands exactly what we’re talking about at all times. Unfortunately this is far from true, and that’s exactly…