Browsing: Online Marketing

Online Marketing
0 Your Go-To Guide to Google Postmaster Tools

According to our knowledge, Google updated its spam filter algorithm between April-May 2016. Following this update, some senders reported a whopping 50% drop in open rate when sending to Gmail addresses. For an email marketer, deliverability to Gmail addresses is crucial.…

Online Marketing
1 Marketing and Evaluation: Set Smart Goals

Digital marketing is fast claiming its place in the investment repertoire of more and more companies. Indeed, at its most effective, it is very profitable with clearly measurable benefits. However, one can’t escape the impression that some latecomers invest in…

Online Marketing
1 Google AdWords In a Nutshell

  Google AdWords Advertising in a nutshell While most e-commerce operators are undoubtedly familiar with Google AdWords advertising, do you know what you’re actually paying for? Whether you’ve already been running an AdWords campaign or you’re just getting started, this…

Online Marketing
0 Understanding The Marketer

  Understanding The Marketer Are you up to speed on marketing terms? Working in online marketing, we usually think that everyone understands exactly what we’re talking about at all times. Unfortunately this is far from true, and that’s exactly…