RankBrain is Google’s artificial intelligence engine for ranking websites in its search results. It uses deep learning (also known as machine learning) to constantly improve itself autonomously. It is capable of semantic understanding, and has its own ideas about how to…
Does anyone really know? You will often hear people talk about “the Google algorithm”, which is an overly simplified way to think about it. The truth is that Google uses a multitude of algorithms, combined with AI and human input…
Google is by far the biggest search engine and the only one to be colloquially synonymous with searching online, as in: “I’ll Google it!” – No one “Bings” anything. It is, however, not the only way to find websites. There…
E-commerce is Growing and So Should You Nordic countries are known as pioneers when it comes to the popularity of online purchasing. Given the historically strong economic relations and pre-existing distribution networks between Germany and Scandinavia, this makes…
Understanding The Marketer Are you up to speed on marketing terms? Working in online marketing, we usually think that everyone understands exactly what we’re talking about at all times. Unfortunately this is far from true, and that’s exactly…
Black-Hat SEO VS White-Hat SEO Knowing the difference can save your website There is no doubt that Google has changed over the years. Many tactics that used to work before is no longer smart to even consider, because Google simply…
The benefit of search engine optimization is that your website will get more relevant traffic, which you then can turn in to paying customers. The downside is that it requires a lot of work and there is a lot to…
