Online Marketing

Online Marketing

Properly designed and ​well-implemented Online Marketing is key to the enduring success of many established e-commerce operators. Its purpose is to increase sales and expand customer base through brand promotion. The effectiveness of different marketing channels is highly dependent on your product or service, however, thus making the choice of media crucial. At SEOSEON, we fully take into account the individual needs of every company when designing an advertising campaign.

Online MarketingNo single media is usually sufficient by itself. Instead, it’s prudent to combine different marketing channels with accurate advertisement targeting to get the greatest return on your marketing investment. Whether your goal is a higher rate of return or brand promotion, we will find a solution tailored for your needs. For example, Google AdWords is a great way to make direct business-to-consumer (B2C) sales, whereas LinkedIn advertising will allow you to reach decision-makers and executives, business-to-business (B2B). Facebook and social media banner advertising, on the other hand, are well suited for increasing brand awareness and generating discussion even outside your target demographic.

The success of Online Marketing is easily measurable and its benefits clearly demonstrable. Online Marketing services provided by SEOSEON are a cost-effective solution for your business, once you’re determined to reach the next level of success. We can handle everything from advertising campaign planning and implementation to result analysis in every Nordic language.

More about Online Marketing:

GOOGLE ADWORDS ADVERTISING


Google AdWords advertising allows you to reach potential customers precisely when they’re searching for your product or service. This makes it one of the most efficient and cost-effective ways to increase your sales online. Versatile targeting options make it possible to display highly specific advertisements only to a desired target market and with the most relevant keywords. You thus only pay for relevant traffic and potential customers. If you strive for efficiency, we can either audit your AdWords-account or, better yet, handle everything starting from campaign design to practical implementation and evaluation. The results of search engine marketing are quantifiably demonstrable, so you will always know exactly what you’re paying for. Contact us and we’ll help you sell more online. Read more about Google AdWords advertising...

AFFILIATE MARKETING


Affiliate marketing is the process of earning a commission by promoting other companies products or services. Why is this something to focus on? Because your affiliate is happy to have earned a commission, you're happy because you reached a customer that you normally may have missed, and the customer is happy because they learned about a product that hopefully fulfilled a need or desire. Affiliate marketing is the best way to reward your customers, your affiliates and yourself. The best thing about affiliates is that they're very cost efficient, and they only make money when you do. This inspires them to go the extra mile, and to really strive to make your company and website better. A hidden audience can quickly become a part of your valuable customers. Read more about affiliate marketing...

BANNER MARKETING


The majority of advertising exposure occurs when the audience's attention is focused on something else, such as browsing a website. The Rule of Seven, which is one of the oldest concepts in marketing, states that the consumer needs to hear or see your marketing message at least seven times before a purchase takes place. Internet is one of the biggest marketing areas today, so you should be placing ads where the consumers are. With the right planning and creation of a digital display campaign, banner ads can have a very positive impact on your business's marketing efforts. Banner marketing allows you to reach thousands of consumers at relatively low costs. However, remember that banner ads are just one of many marketing elements that should be included in your marketing campaign. Read more about banner marketing...

SOCIAL MEDIA MARKETING


Social media is deemed by some to be unprofitable and a passing trend. This could not be further from the truth. Some could discover your company for the first time, or apathetic customers could become more acquainted with your brand. Social media is just a new channel for your brand's voice, which will make you more accessible for new customers. SEO is the best way to capture relevant traffic from search engines, but the requirements are always changing. It is no longer enough to only focus on SEO, meta tags, title tags, and so on. Google and other search engines might actually be calculating rankings on social media presence as well, You showing your presence on social media will tell the search engines that you are legitimate and trustworthy. Read more about social media marketing...

CONTENT MARKETING


Content marketing means any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. In other words, without content, your page will not attract customers. This can be anything from text, news, videos, infographics and case studies, to Q&As, photos and how-to-guides. This can be educational, entertaining or informative material. Successful content marketing relies on providing consistent, high-quality content that solves people's problems, in one way or another. Producing good quality content has long been a successful SEO tactic. Back in 2011, researchers at Brafton created an excellent infographic exploring the links between content and search. If content was important for search in 2011, it's now absolutely essential. Read more about content marketing...

EMAIL MARKETING


Email marketing is directly marketing a commercial message to a group of people using email. It can be used to contact your list of current customers, or it can be used to try and catch the attention of your cold list. You're most likely competing in a noisy market, meaning that everyone gets bombarded with information at all times. It's no longer enough to advertise once, in fact, there is a golden marketing rule that say that people will need to hear your message at least seven times before they make a purchase. This is where your email marketing enters the picture. It's a cost-efficient way to approach your customers, so why not use it for your benefit? Remember, the customer might not be familiar with your brand, which can affect your sales.
Read more about email marketing...

CONVERSION OPTIMIZATION


At its most fundamental, conversion optimization means figuring out what users are looking for when they arrive at your site and then giving that to them. You are most likely paying for your online traffic in one way or another, and conversion optimization means a better return on that investment. After a consultation, you will have answers on what needs to be improved, what needs to be removed, and what needs to stay the same. Conversion optimization is both faster and cheaper than finding new customers, because it helps you to turn regular visitors into valuable customers. Is your competition leaving you behind? Then it might be time to take a deep look into your business, only then will you know what needs to be perfected. Read more about conversion optimization...

Latest Blog Posts About: Online Marketing

RankBrain is Google's artificial intelligence engine for ranking websites in its search results. It uses deep learning (also known as machine

Does anyone really know? You will often hear people talk about "the Google algorithm", which is an overly simplified way