What is link building?
Link building (alternative spellings include link building and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).
How does link building work?
There are in fact two different methods for link building; organic link building and artificial link building. Artificial link building is more about manipulating the link building method. This method doesn’t wait for people to link to you – it’s essence is to build the links on your own and point it toward your website. Examples:
- Link exchanges
- Directory submission
- Buying links
- Forum posting
- Blog commenting
Organic link building can be done in several ways through several techniques. Examples:
- Write great quality content
- Blog about the latest news
- Do social bookmarking
- Write for Ezines
- Give gifts
Why is link building important?
Increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well. A good link from a highly-visited website can lead to an increase in traffic, too. If it is a relevant website, chances are that the traffic is also relevant and may lead to an increase in sales, as well.
What can I expect?
- More relevant traffic.
- Reports that you can really understand.
- Excellent ROI (Return of Investment).
- Improved search engine rankings.
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