What is localization?

Localization (sometimes shortened to “l10n”) is the process of adapting a product or service to a particular language, culture, and desired local “look-and-feel.” Translation is only one of several elements of the localization process.

Why is Scandinavia a good place for eCommerce businesses?

Statistics revealed that in 2010 almost 90% of Swedes accessed the Internet and 89% of Danes. In Finland the number of Internet users soared up to almost 5 million (population of 5.4 million people). Norway is an absolute leader on the European scene when it comes to Internet use; more than 90% of all Norwegian households enjoy access to the Internet. The numbers speak for themselves:

  • 5% of total sales in Scandinavia is done online.
  • 60% of Internet users purchase online in Finland.
  • 60% of all online Norwegian customers made at least one foreign purchase.
  • In Denmark every fourth purchase is made in a foreign webshop.


Why is localization important?

  • 72.4% of global consumers indicated that they prefer to use their native language when shopping online.
  • 55% of global consumers said they only buy products from websites that provide them with information in their own language.
  • 56.2% of the consumers in the study said the ability to obtain information in their own language is even more important than price.


Without making localization a priority, you will miss out on a big share of potential customers.

Why isn’t it enough to only translate my website?

In addition to translation, the localization process may also include:

  • Adapting graphics to target markets.
  • Modifying content to suit the tastes and consumption habits of other markets.
  • Converting to local requirements (such as currencies and units of measure).
  • Addressing local regulations and legal requirements.


What can I expect?

  • Cost-effective and high quality content.
  • Reports that you’ll be able to understand.
  • Excellent ROI (Return of Investment).
  • More sales in foreign markets.


Do you have any questions or requests concerning our business? Do not hesitate to contact us. We’re looking forward to hearing from you.