Articles by Joonas Jukkara

The Most Under-utilized Marketing Metrics & KPIs

As modern marketers, we all tend to focus on measuring. Metrics are becoming more important to marketers than Mad Men -style booze-infused meetings and hand-drawn concept boards. But are we measuring the right metrics? Here, we are presenting two vital metrics that are not properly measured in most organizations. The first one will solve most of your budgeting […]


4 Upcoming Google SEO Trends 2017

What trends will we see with SEO in the future? 1) Rapid increase in the utilization of voice search increases the amount of Q&A content The way people talk is often different than the way they write. This reflects to search behavior as well, people will tend to ask direct questions “What is the best […]


WordCamp Helsinki 2017 Debrief

On April 21 WordCamp Helsinki 2017 gathered together WordPress experts and enthusiasts to learn and share knowledge. The organizer did a great job at gathering together an awesome mixture of speakers ranging from developers to marketers to CEOs and owners of agencies. All the talks are now available online. You can watch them here! I had […]


New Partnership to End Microsoft Outlook’s Email Rendering Problems

Microsoft has teamed up with email testing company Litmus in order to improve the user experience of millions of Microsoft Outlook users.Microsoft Outlook currently holds 6.69 percent share of the total email client market, making it the sixth most popular email client in the world. Outlook, that currently uses Word as its HTML rendering engine, […]


Giving Free Advice is Advisable: Content Marketing Tips for Professional Services Firms

An increasing amount of professional services firms have taken content marketing as an essential part of their marketing mix. This is understandable in a world where yellow pages have become a thing of the past, and instead, potential clients are turning to search engines when looking for advice and answers. Content marketing can be defined […]


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