Our thoughts and opinions distilled into articles for your reading pleasure.

Our articles contains the latest tips and tricks for effective digital marketing and SEO. We strive to provide content that serves as a good source for information and brings new ideas to the future.

Google Ads – Choose the best ad type for your goals

Advertising in Google Ads is often the most important tool for increasing online sales. In particular, Google Ads advertising is so effective by targeting users who are already searching for your business, products or services. You can realistically expect up to 500-2000% return on your existing advertising budget. In this article, you will find the […]

The world’s most valuable brands 2019

BrandZ once again listed the most valuable brands in the world. The rankings are based on research by Kantar Millward Brown, which explored the value of the world’s best-known brands. This extensive research included over 3 million consumer interviews, analysis of each company’s business, and financial performance. To qualify for the ranking brands must be […]

The Google Optimize tool is now freely available to everyone

How would you like the idea of increasing your sales, without additional investments in marketing? Website optimization is a way to achieve better results with the same number of visitors. The new Google Optimize tool lets you test factors that affect conversion rates and make data-based decisions.

The Most Under-utilized Marketing Metrics & KPIs

As modern marketers, we all tend to focus on measuring. Metrics are becoming more important to marketers than Mad Men -style booze-infused meetings and hand-drawn concept boards. But are we measuring the right metrics? Here, we are presenting two vital metrics that are not properly measured in most organizations. The first one will solve most of your budgeting […]

Upcoming Google SEO Trends 2019

What trends will we see with SEO in 2019 and beyond? Google keeps changing, updating, expanding and adapting to the increasing size of the web, as well as the number and behavior of its users. Here’s a few of the most pertinent points for SEO in 2019: 1) Mobile-first index The mobile-first index means that […]

How does RankBrain work?

RankBrain is Google’s artificial intelligence engine for ranking websites in its search results. It uses deep learning (also known as machine learning) to constantly improve itself autonomously. It is capable of semantic understanding, and has its own ideas about how to combine signals and interpret documents. So how does it work? Paul Haahr, senior ranking engineer […]

How does Google work?

Does anyone really know? You will often hear people talk about “the Google algorithm”, which is an overly simplified way to think about it. The truth is that Google uses a multitude of algorithms, combined with AI and human input in order to attempt to serve us with the best, most relevant results for each query. […]

Giving Free Advice is Advisable: Content Marketing Tips for Professional Services Firms

An increasing amount of professional services firms have taken content marketing as an essential part of their marketing mix. This is understandable in a world where yellow pages have become a thing of the past, and instead, potential clients are turning to search engines when looking for advice and answers. Content marketing can be defined […]

Marketing and Evaluation: Set Smart Goals

Digital marketing is fast claiming its place in the investment repertoire of more and more companies. Indeed, at its most effective, it is very profitable with clearly measurable benefits. However, one can’t escape the impression that some latecomers invest in it just out of fear, doing a little bit of everything just because their rivals […]

Mobile Advertising: Turn Mobile users into Valuable Customers

Mobile advertising should be an investment priority for any successful business In the modern age, people rely on their smartphones more than ever. Whether it be booking airline tickets or finding a place to eat, people are going mobile at an increasing rate. The moment when a customer is searching for information and evaluating alternatives […]

E-commerce localization for Scandinavia: Are you ready?

  E-commerce is Growing and So Should You   Nordic countries are known as pioneers when it comes to the popularity of online purchasing. Given the historically strong economic relations and pre-existing distribution networks between Germany and Scandinavia, this makes it a highly lucrative region for German e-commerce operators to focus their efforts on. Norway, […]

Google AdWords In a Nutshell

  Google AdWords Advertising in a nutshell While most e-commerce operators are undoubtedly familiar with Google AdWords advertising, do you know what you’re actually paying for? Whether you’ve already been running an AdWords campaign or you’re just getting started, this article will give you a few noteworthy pointers. In addition to other services, we also […]

Understanding The Marketer

  Understanding The Marketer   Are you up to speed on marketing terms? Working in online marketing, we usually think that everyone understands exactly what we’re talking about at all times. Unfortunately this is far from true, and that’s exactly why we’ve chosen to post the meaning of different marketing terms here in our blog. […]

Black-Hat SEO VS White-Hat SEO

Black-Hat SEO VS White-Hat SEO Knowing the difference can save your website There is no doubt that Google has changed over the years. Many tactics that used to work before is no longer smart to even consider, because Google simply doesn’t want them to work. Google (and other search engines) just want to show the […]


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