Understanding The Marketer

Are you up to speed on marketing terms?

Working in online marketing, we usually think that everyone understands exactly what we’re talking about at all times. Unfortunately this is far from true, and that’s exactly why we’ve chosen to post the meaning of different marketing terms here in our blog.

Did your boss ask you to get a quote for conversion optimization? Did your boss ask you to optimize your main page meta description? Did your boss ask you too make sure that you’re website isn’t practicing any Black-Hat SEO techniques? Did you say yes without actually knowing what he/she was talking about? Then this will count as the one blog post you should read today!

301 – Permanent redirect of a website or page.

302 – Temporary redirect of a website or page.

404 – an error message displayed by a browser indicating that an Internet address cannot be found.

AdWords – Google’s advertisement and link auction network. Most of Google’s ads are keyword targeted and sold on a pay-per-click (PPC) basis.

Affiliate Marketing – revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in form of sales, clicks or registrations.

Black-Hat SEO – In search engine optimization (SEO) terminology, Black-Hat SEO refers to to the use of aggressive and unethical SEO strategies. This strategy focus only on search engines instead of a human audience, and usually does not obey search engine guidelines.

Conversion Optimization – the method of creating an experience for a website or landing page with the goal of increasing the percentage of visitors that convert into customers. Also called Conversion rate optimization (CRO).

Description Tag – an HTML tag used by web page authors to provide a description for search engine listings.

Email marketing – the promotion of products or services via email.

HTML – HyperText Markup Language is the language in which pages on the World Wide Web are created.

Keyword – a word used in performing a search.

Keyword Density – keywords as a percentage of indexable text words. Keyword density is believed to be less significant than before.

Keyword Research – the search for keywords related to your website, and the analasys of which ones yield the high return on investment.

Keyword Stuffing – the excessive, unnatural use of keywords on a web page for search engine optimizing purposes. Keyword stuffing is considered as a Black-Hat technique (see Black-Hat SEO).

Keyword Tag – meta tag used to help define the primary keywords of a web page.

Landing Page – the page on which a visitor arrives after clicking on a link or advertisement.

Link – A citation from one web document to another web document, or another position in the same document. Links are much like road on the Internet, and it’s considered as a vote of trust to have many links pointing to your website.

Link Building – the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.

Meta description – The meta description tag is usually a sentence or two of content which describes the content of the page. Relevant meta description tags may appear in search results as part of a page description below the page title.

Organic Search – the unpaid entries in a search engine result page that were derived based on their contents’ relevance to the keyword query.

Penalty – search engines is preventing some websites suspected of spamming from ranking highly in the result pages by banning or penalizing them. These penalties may be automated algorithmically or they may be manually applied.

POGO Rate – the percent of users who click on a site listed in the search results only to quickly return to the search results and click on another listing. This is also knows as POGO sticking.

PPC – PPC (pay per click) is a pricing model which most search ads are sold through. PPC ads only charge advertisers if a potential customer clicks on an ad.

Quality Content – content which is link-worthy in nature (organic content).

Quality Link – Search engines count links as votes of trust. The more webpages that links to your site, the more trustful your site will appear to search engines. This only applies to quality links, which are links that already comes from trusted sites. There are many different characteristics of a high quality link; trusted source, hard to get, age, co-citation, related and placement of link.

Redirect – a method of alerting browsers and search engines that a page has been relocated. 301 redirects are for permanent changes, while 302 redirects are for temporary redirects.

ROI – Return on investment. A high ROI means the investment gains compare favorably to investment costs. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.

Search Engine – a program that indexes documents, then attempts to match documents to the relevant search requests. Popular search engines include Bing, Google and Yahoo.

SERP – Search engine result page. Shorthand for a page of search engine listings, typically the first page of organic results.

Search Engine Optimization (SEO) – the process of choosing targeted keyword phrases to a site, and ensuring that the site places well when those keyword phrases are part of a web search.

White-Hat SEO – the opposite of Black-Hat SEO (search engine optimization). White-Hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines, and completely follows search engine rules and policies. A website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized by White-Hat SEO practices.

There are thousands of more terms available, but you can let us worry about those. This list should give you a general idea about what we’re talking about, but don’t hesitate to ask if something is unclear. Do you have any other marketing terms that you feel should be in our list? Please let us know ASAP!

SEOSEON is obviously practicing White-Hat SEO strategies when we’re working with our customers , and we are ready to help you too! Contact us today for a pleasant conversation.