Google AdWords Advertising

What does it mean?

Shortly put, Google AdWords advertising refers to advertisements displayed among organic
search engine results. We will create text ads for you that will be displayed next to chosen
keywords. Potential customers click on these ads and advertisers are charged a certain fee for
every visitor sent their way (pay-per-click or cost-per-click).

Google AdWords advantages:

  • Effective
  • Inexpensive
  • Quantifiable

Google AdWords advertising is one of the most cost-effective approaches to making real sales
online, as it allows you to reach the right people at just the right time. Accurate targeting
means you’re only paying for potential customers. In addition, its results are quantifiably
demonstrable.

Google AdWords Advertising

How is it priced?

Keyword price is determined through auction: the more bidding competition for popular
keywords, the more you will have to pay per click. This makes choosing the right keywords
crucial. If your keywords aren’t relevant, money will go to waste, especially when large sums
are involved.
We always charge a fixed fee for ad campaign design, result analysis and AdWords account auditing.
You will only incur additional costs depending on how much you want to invest on traffic to
your website.

Why not do it yourself?

Many businesses choose to do their Google AdWords advertising in-house. It’s certainly true that
creating an AdWords account and syncing it with the Google Analytics tool is quite easy.
Nonetheless, after setting up their ad campaigns, businesses oftentimes have no idea how
effective their AdWords advertising has actually been, as they neglect to expend any
further resources on either monitoring or optimization. Even a clear-cut graph can be
useless, if you don’t know what you’re looking at.

A few common problems with Google AdWords advertising:

  • Sub-optimal keywords
  • No ad text testing or optimization
  • No use of ad extensions
  • Careless targeting
  • Misuse of keyword types
  • No tracking of conversion rate
  • No idea regarding the actual results

 

What can you expect?

When you let us design your Google AdWords advertising, in addition to everything mentioned above you’ll also get:

  • A reasonable return on investment
  • Clear reports on results
  • More sales online by reaching potential customers in the search phase

Do you have any questions concerning our business or advertising in search engines? Do not hesitate to contact us. We’re looking forward to hearing from you.