Articles by Samuli Mäkelä

Google Ads – Choose the best ad type for your goals

Advertising in Google Ads is often the most important tool for increasing online sales. In particular, Google Ads advertising is so effective by targeting users who are already searching for your business, products or services. You can realistically expect up to 500-2000% return on your existing advertising budget. In this article, you will find the […]

The world’s most valuable brands 2019

BrandZ once again listed the most valuable brands in the world. The rankings are based on research by Kantar Millward Brown, which explored the value of the world’s best-known brands. This extensive research included over 3 million consumer interviews, analysis of each company’s business, and financial performance. To qualify for the ranking brands must be […]

E-commerce in the Nordic countries 2016

Logistics company PostNord recently released a report about e-commerce in the Nordic countries in 2016. One of the key findings was that Finns used 3.2 billion euros ordering online and 38% of these purchases came abroad. Estimated total e-commerce sales in euros per country: Sweden: 8,478 billion Denmark: 5,097 billion Norway: 5,126 billion Finland: 3,154 […]

Total Media Ad Spending Growth Slows Worldwide

It has been researched that total media ad spending growth slows down across the world. Global ad spending will grow, but very slowly even more what e-Marketers has forecasted about it. According to a research, total ad spending will reach up to $569.65 billion in the year of 2015. In March 2015, this figure has […]

Pollsters aware that Google could fix the 2016 election’

A senior research psychologist at the American Institute for Behavioral Research and Technology, Robert Epstein along with his colleague Ronald E. Robertson of late carried out an experiment in which they came up with the conclusion that Google has the potential to fix the 2016 presidential election. They named it as Search Engine Manipulation Effect (SEME). Among […]

Marketing and Evaluation: Set Smart Goals

Digital marketing is fast claiming its place in the investment repertoire of more and more companies. Indeed, at its most effective, it is very profitable with clearly measurable benefits. However, one can’t escape the impression that some latecomers invest in it just out of fear, doing a little bit of everything just because their rivals […]

30% of CEOs look for growth abroad

How about a three-year headstart? CEOs across the board and irrespective of field are becoming more interested in international expansion. In a May 2015 survey conducted by KPMG, 30% of CEOs counted geographic expansion among their foremost strategic investment priorities within the next three years. Simultaneously, though recognizing its potential, a quarter also deemed it […]

The Future Belongs to Pioneers in Mobile Advertising

Are you aware of the opportunities presented by mobile advertising? Mobile marketing has grown at a breakneck pace in recent years and for good reason. At the heart of this development is the ever-increasing sophistication of mobile optimization. The arrival of new payment options, mobile-friendly websites, advertising extensions for social media and the growing popularity […]

Mobile Advertising: Turn Mobile users into Valuable Customers

Mobile advertising should be an investment priority for any successful business In the modern age, people rely on their smartphones more than ever. Whether it be booking airline tickets or finding a place to eat, people are going mobile at an increasing rate. The moment when a customer is searching for information and evaluating alternatives […]

E-commerce localization for Scandinavia: Are you ready?

  E-commerce is Growing and So Should You   Nordic countries are known as pioneers when it comes to the popularity of online purchasing. Given the historically strong economic relations and pre-existing distribution networks between Germany and Scandinavia, this makes it a highly lucrative region for German e-commerce operators to focus their efforts on. Norway, […]

Google AdWords In a Nutshell

  Google AdWords Advertising in a nutshell While most e-commerce operators are undoubtedly familiar with Google AdWords advertising, do you know what you’re actually paying for? Whether you’ve already been running an AdWords campaign or you’re just getting started, this article will give you a few noteworthy pointers. In addition to other services, we also […]

Understanding The Marketer

  Understanding The Marketer   Are you up to speed on marketing terms? Working in online marketing, we usually think that everyone understands exactly what we’re talking about at all times. Unfortunately this is far from true, and that’s exactly why we’ve chosen to post the meaning of different marketing terms here in our blog. […]

Black-Hat SEO VS White-Hat SEO

Black-Hat SEO VS White-Hat SEO Knowing the difference can save your website There is no doubt that Google has changed over the years. Many tactics that used to work before is no longer smart to even consider, because Google simply doesn’t want them to work. Google (and other search engines) just want to show the […]


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